Introducing Churntide
Cancel flows, payment recovery and win-back for SaaS that can't spend $250/mo on retention. Flat pricing, five-minute install, no sales calls.
CallumAugust 24Authors
Callum
Founder of Churntide
Callum builds Churntide, the retention toolkit that turns cancel buttons into save opportunities. He writes about churn, pricing and keeping the customers you already won.
Most recent articles by Callum
CallumAugust 24
Cancel flows without dark patterns
Click-to-cancel rules are coming for retention flows that trap people. Here's how to save customers and stay honest — they're the same thing.
CallumAugust 23
What's a good save rate? Benchmarks for cancel flows
25–40% is the honest range. Here's how that breaks down by reason, what drags it down, and which number you should actually optimise.
CallumAugust 22
Win-back emails that actually bring people back
One well-timed email beats a drip campaign. When to send it, what to offer, and when to leave cancelled customers alone.
CallumAugust 20
Failed payments are your quietest churn
Up to 40% of SaaS churn is a card that expired, not a decision. The dunning playbook: retry windows, three emails, and an in-app banner.
CallumAugust 18
The cancel-flow playbook: save a third of churning customers
Most cancellations are negotiable. Here's the reason-to-offer mapping we see work across SaaS, and how to set it up without annoying anyone.
CallumAugust 16