Introducing Churntide
Cancel flows, payment recovery and win-back for SaaS that can't spend $250/mo on retention. Flat pricing, five-minute install, no sales calls.
CallumAugust 24The Churntide Blog
Practical writing on churn: cancel flows, save offers, failed-payment recovery, and keeping the customers you already won.
CallumAugust 24
Cancel flows without dark patterns
Click-to-cancel rules are coming for retention flows that trap people. Here's how to save customers and stay honest — they're the same thing.
CallumAugust 23
What's a good save rate? Benchmarks for cancel flows
25–40% is the honest range. Here's how that breaks down by reason, what drags it down, and which number you should actually optimise.
CallumAugust 22
Win-back emails that actually bring people back
One well-timed email beats a drip campaign. When to send it, what to offer, and when to leave cancelled customers alone.
CallumAugust 20
Failed payments are your quietest churn
Up to 40% of SaaS churn is a card that expired, not a decision. The dunning playbook: retry windows, three emails, and an in-app banner.
CallumAugust 18
The cancel-flow playbook: save a third of churning customers
Most cancellations are negotiable. Here's the reason-to-offer mapping we see work across SaaS, and how to set it up without annoying anyone.
CallumAugust 16Browse articles by category