Introducing Churntide
Cancel flows, payment recovery and win-back for SaaS that can't spend $250/mo on retention. Flat pricing, five-minute install, no sales calls.
CallumAugust 24The Churntide Blog
Practical writing on churn: cancel flows, save offers, failed-payment recovery, and keeping the customers you already won.
CallumAugust 24
Click-to-cancel compliance for SaaS: how to save customers without dark patterns
California AB 2863, ROSCA enforcement and the UK DMCC rules all target cancel flows that trap people. Here's how to save customers and stay on the right side of them.
CallumAugust 23
What's a good save rate? Benchmarks for cancel flows
15–35% is the honest range. Here's how that breaks down by reason, what drags it down, and which number you should actually optimise.
CallumAugust 22
Win-back emails that actually bring people back
One well-timed email beats a drip campaign. When to send it, what to offer, and when to leave cancelled customers alone.
CallumAugust 20
Involuntary churn on Stripe: how much you're losing and how to recover it
20–40% of SaaS churn on Stripe is a card that failed, not a decision. How to size it, and the recovery playbook: retry windows, three emails, an in-app banner.
CallumAugust 18
The cancel-flow playbook: save a third of churning customers
Most cancellations are negotiable. Here's the reason-to-offer mapping we see work across SaaS, and how to set it up without annoying anyone.
CallumAugust 16Browse articles by category