Introducing Churntide

The most expensive button in your app

Every SaaS has one: a plain Cancel button that ends the relationship in one click, captures zero feedback, and quietly deletes the $200–400 you spent acquiring that customer. The tooling to fix this exists — but it starts at $250/month and a sales call, which prices out exactly the companies that churn hardest.

Churntide is that tooling, self-serve, from $49/month. It went live today.

What it does

• Cancel flows — a 10-second reason survey, then one targeted save offer: discount, pause, downgrade, free extension, or a human. Targeted by reason, plan and MRR; A/B tested if you want.
• Payment recovery — failed invoices trigger a dunning email sequence and an in-app banner, both with tracked update-payment links.
• Win-back — cancelled subscribers get one well-timed reactivation email, not a drip campaign.
• Auto-apply — connect a restricted Stripe key (Paddle in beta) and accepted offers are applied on the subscription without you writing a line of code.
• Answers — save rate, MRR saved, why people leave, per-offer accept rates, and AI summaries of the free-text feedback.

The install is genuinely one snippet

<script src="https://churntide.com/churntide.js" defer></script>
<button data-churntide="ct_xxxxxxxx" data-churntide-email="jane@acme.com">
  Cancel subscription
</button>

That's the whole integration for the basic case. There's also a full REST API, webhooks, and a hosted page if you'd rather not touch your frontend at all.

Pricing you can reason about

Three flat plans — $49, $149, $399 — with two months free on annual. No percentage of recovered revenue, ever: the maths of "one saved customer pays for the month" only works when the price stays flat. There's a 14-day trial with no credit card, and yes — if you cancel, you go through a Churntide cancel flow. See pricing, or click through the live demo first.