Practical guides on reducing churn: cancel flows, save offers, dunning and win-back — with numbers, not platitudes.
California AB 2863, ROSCA enforcement and the UK DMCC rules all target cancel flows that trap people. Here's how to save customers and stay on the right side of them.
CallumAugust 23
15–35% is the honest range. Here's how that breaks down by reason, what drags it down, and which number you should actually optimise.
CallumAugust 22
One well-timed email beats a drip campaign. When to send it, what to offer, and when to leave cancelled customers alone.
CallumAugust 20