# Churntide

> Churntide is a churn-reduction toolkit for subscription businesses. It intercepts
> cancellations with a short reason survey and a targeted save offer (discount, pause,
> downgrade, free extension, or human contact), recovers failed payments with dunning
> emails and an in-app banner, and sends win-back emails to cancelled subscribers.
> Flat pricing from $29/month, self-serve, works with any billing provider.

## Product

- Cancel flows: embed widget (`/churntide.js`, `Churntide.open()`), declarative
  `data-churntide` buttons, or a hosted page at `/cancel/{flowPublicId}`.
- Offer targeting: by cancel reason, plan name, and MRR range; weighted A/B testing;
  offer-fatigue rules (once-per-customer, cooldown days).
- Payment recovery: failed invoices ingested via REST or forwarded Stripe events;
  scheduled dunning emails with tracked update-payment links; in-app dunning banner
  (`Churntide.dunning()`).
- Win-back: automatic emails to cancelled subscribers after a configurable delay.
- Billing auto-apply: connect a restricted Stripe key (or Paddle, beta) and Churntide
  applies accepted offers and cancellations directly on the subscription.
- Analytics: save rate, MRR saved/lost, reason breakdown, per-offer accept rates,
  customer timelines and CSV export.

## Developer surface

- Docs: /docs
- Embed script: /churntide.js
- Public API: GET /api/v1/flows/{publicId}, POST /api/v1/sessions,
  PATCH /api/v1/sessions/{id}, GET /api/v1/dunning/{accountId}
- Authenticated API (Bearer ct_live_… key): POST /api/v1/recovery,
  PATCH /api/v1/recovery/{id}, POST /api/v1/stripe-events
- Webhooks: per-flow URL receives `session.saved|canceled|abandoned` payloads.

## Pricing

- Starter $29/mo: 1 flow, 500 sessions/mo, cancel flows, payment recovery, win-back, auto-apply.
- Growth $79/mo: unlimited flows, 3,000 sessions/mo, A/B testing, offer targeting,
  API & webhooks.
- Scale $199/mo: unlimited sessions, remove branding, Slack-connect support.
- Annual billing: 2 months free. 14-day free trial, no credit card.